Zabang offers text-based advertising space on our search engine, based on specific keyword phrases. These pay-per-click text ads can be either for mobile-friendly websites or mobile apps.
 

Advertising Order and Payment Process

Payment for advertising space is done by placing a dollar amount for each keyword ad placed (“bid”). Each bid amount will be specific for the number of click-throughs on the ad and for the keyword phrase searched upon when showing the ad. Once an ad is placed, it will go through an approval process and be validated as appropriate for the Zabang network. Upon approval, the advertiser will be charged and the text ad will be activated into the search engine network. Once the predetermined amount of authenticated, non-fraudulent clickthroughs (see below) have ben reached, the ad will stop being shown. The ad can be reactivated by placing another order for the ad, complete with keyword phrase, click-thoughs and bid amount. Any changes to the ad will necessitate a new approval process.
 

Positional placement of ads on the Zabang Search Engine

Traditionally, most ad placements of pay-per-click advertising in search engines are based on the amount of monies bid for the ad. The more monies paid for a click through impression, the closer to the top of the search engine rankings the paid ad will be placed.
 

Zabang is different in that we do not base our ad placement from a direct bid price. We base our ad placements on a points-based lottery system that rotates the ads in different positions over time. This ensures that even ads with the lowest bid price has a chance to be placed at the #1 position on the search engine results page.
 

In the Zabang Lottery System of Ad Placement, each ad is assigned a certain number of points at order time, based partly on bid price and partly on advertiser reputation in the Zabang community.
 

The main difference with Zabang Paid Ads from other search engines is this: our ads are held to a higher standard. How is this done? Each ad is voted and commented on by the community as to its appropriateness for the Zabang community and to the keyword phrase.
 

As time progresses, if the ad gets favorable results (e.g. high click-through rates, community up-votes, community comments ) it earns more points. The more points an ad has, the better chance it has in our points-based lottery system to earn a top ranked position each time a page is refreshed.
 

Our merit-based point system will ensure that Zabang paid ads are high quality and appropriate for the keyword phrase searched upon.  Basically, any ad that is good for the Zabang community will earn the maximum amount of points. Any ad that is voted bad for the community (i.e. “spam” type ads), will earn negative points, regardless of the bid price. Even with a high bid price, an ad with negative feedback from the community will have a poor placement in our system. Conversely, an ad with a low bid price, with favorable community reviews, will earn many points, giving it a good chance to be placed high in the search engine rankings.
 

Click-through Fraud Prevention System

It is well known that other search engines that charge by click-throughs experience what is commonly known as “Click-through Fraud”, where competitors of advertisers hire agents to manually click on the advertisers paid ads and use up the allotted number of click-through impressions.
 

With Zabang, we have taken this seriously and want to give the best value to our advertisers for their budget. Our policy is to charge a maximum of 2 click-throughs per 24 hour day. Studies show that an interested consumer will click on a paid ad twice - once to quickly review the website and another to dive deeper into the website. Once the maximum of 2 click-through impressions are registered, all new click-throughs from the same source for the remaining 24-hour day will not be registered.
 

Refunds

We do not offer refunds. Once your deposit is placed in your account we pay our affiliates and when a prospect clicks or taps on your key word/s, the bid amount is automatically deducted from your account so the funds must be there in your account to cover these expenses. You may log into your advertiser account anytime and ad to your account balance and or select other or more key words and if you are promoting an app just ad "app" after any key words associated with your app and your prospects will be shown your ad copy for your app.